Safwan Shah

SpecialityFounder & CEO @ PayActiv
LocationSan Francisco, United States

Safwan is a payments, transaction and Internet technology professional with a proven track record of successful entrepreneurship and leadership.

Safwan Shah is the Founder & CEO of PayActiv, an employer-sponsored financial wellness platform and leader in Timely Earned Wage Access (EWA). PayActiv serves millions of employees world-wide, settles over $1B in timely EWA funds annually, increases employee retention by an average of 30%, and accelerates engagement: eNPS 84.7.

He previously founded Infonox (pioneer in payment aggregation and automated merchant acquiring, sold to TSYS in 2008). Annualized, Infonox systems served over 100M consumers, facilitated over $20 Billion in transactions, managed over 200,000 merchant accounts through acquirers.

He’s an educator and lecturer associated with the Haas School of Business, UC Berkeley and Baskin School of Engineering at UC Santa Cruz.

He holds a PhD in Aerospace Engineering from the University of Colorado at Boulder, AI and Neural Networks researcher at a NASA center. Graduate of the Stanford Executive Program.


– Entrepreneur and innovator with success in creating significant shareholder and customer value.

– Deep understanding of financial service products, transaction processing, unbanked market segments, self service delivery and monitoring.

– Business development visionary who has closed many multi-year, multi-million dollar deals with fortune 500 companies.

– Safwan’s work has been featured in the New York Times, WSJ, the Los Angeles Times, on NPR’s All Things Considered, NPR’s Life Kit and more.

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